When you’re a real estate agent, you have to spend a lot of time networking in order to build up your client list. In most cases, the objective is to attract customers who will provide repeat business in addition to positive word of mouth. As a consequence of this, the idea of severing ties with a customer may seem incomprehensible.
Nevertheless, the success of both you and your customers is contingent on maintaining a strong working relationship. When dealing with challenging real estate customers, it’s possible that breaking up with them is the greatest decision you can make for both sides.
Reasons to end a client relationship
There are several scenarios in which you can find yourself in a position where you need to sever ties with a customer. Individuals that are impolite, condescending, abusive, or just disrespectful are among the most typical kinds of problematic customers in the real estate industry. They make it clear that they have little regard for your time or efforts at any opportunity that presents itself.
Another sort of challenging real estate customer you can come across is time wasters. These individuals are only doing some preliminary research; in practice, they anticipate that you will be performing a significant amount of busy work, but they do not intend to take any action in the near future. Then there are individuals who have expectations that are completely unreasonable.
One of the duties of an agent is to manage the client’s expectations, but this can only be done successfully if the customer is prepared to receive the information. Clients in the real estate industry that are difficult to work with are sometimes unable or unable to comprehend and accept the reality of the market.
According to Travis Gray, Associate Broker of Coldwell Banker Residential Brokerage in Annapolis, Maryland, “It is extremely crucial for sellers to recognize that there are only three things in real estate you can control, and those things are marketing, property condition, and pricing.”
“For this reason, if an agent finds that they are working with a seller who is unrealistic about the property’s condition or market value, it might be better for the agent to cut ties with the seller in the long run,” the author writes. “In the long run, it might be better for the agent to break ties with the seller.”
Advice for breaking up with difficult real estate clients
After you have reached the conclusion that you are dealing with challenging real estate customers with whom you are not going to be successful, the next step is to sever your ties with them. However, how can you achieve this without destroying any relationships? It is better to be straightforward, succinct, and resolute the majority of the time.
Any and all verbal exchanges that the two of you have to need to be recorded in writing as well so that the two of you have a point of reference for the information. The customer has a legal right to be informed of the reasons behind her decision to discontinue working together with them.
The breakup of the relationship not only provides them with the opportunity to find a representative with whom they may have better chemistry, but it also assists them in identifying any negative habits that may impede their chances of having success with the next person.
“Ending a relationship that only one side is ready to end, or at least one in which only one side feels they are ready to end, is difficult,” stated Reed Kellough, a real estate agent in Broward County, Florida. Kellough was speaking about ending a relationship with a significant other or a customer.
“Success in real estate is built over the course of many years, therefore keeping both your word and your reputation is essential to your continued success.” Because time is of the essence in this line of work, a failure to distinguish between legitimate customers and those who are only exploring their options might be the difference between bringing in an annual revenue of 36,000 dollars on average and surpassing the $100,000 barrier.
In the end, everyone wins
In the end, walking away from real estate customers that are tough to work with might be a problem. However, if it is managed well, everyone comes out ahead. Your former customers are free to look for a new real estate agent who works in a manner that is more analogous to their own after the two of you have parted ways.
You are able to safeguard your reputation and direct your attention just toward those folks with whom you have developed fruitful professional relationships. In addition to this, you will have more time at your disposal to spend developing your real estate profession.